The fact that the system provides a simulated driving experience lends context and interactivity, by getting people to talk and create a buzz around the company’s activities. The experience so offered were in terms of perspectives, highlight features, simulations, etc., which gave them a feeling of driving the vehicle. Thanks to the HoloLens feature, customers were provided a detailed explanation of the tractor’s parts and features. The Holographic tractor with Holocube allowed detailed descriptions.